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1 – 2 of 2Jon M. Hawes, Dale M. Lewison and George E. Prough
Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest…
Abstract
Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest some interesting marketing implications for promoters as well as for procurers of physical distribution facilities.
Shengliang Deng, Rob Lawson and Luiz Moutinho
Presents an exploratory study on travel agents’ attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups…
Abstract
Presents an exploratory study on travel agents’ attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups of agents whose attitudes towards automation differ quite substantially and that these attitudes are related not so much to current use of technology but more to perceived future usage.
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